GUIDE Culture



Guide Culture™ training is for anyone looking to tap into their inner magic and communicate with confidence. Guide Culture™ training gives you the tools you need to effectively share your message with the world. The communication method you learn is called the Guide Method™ and this method is adaptable. What this means for you is you will carry these tools with you and use them in all parts of your life. This training has been described as "life training."

Guide Culture™ training provides you a formula to:

  • Win People Over: You must be liked and trusted. Trust = Connection. Connection = Commitment.  

  • Unleash Your Inner Magic: Your magic must come out. You need to gain clarity in your message and your calling.

  • Get What You Want: Persuasion skills are no longer soft skills. They are hard skills that are necessary in your job and in your family.

  • Be Heard: It doesn't matter what you say, what matters is what people hear. Your communication skills are either growing or dying. There's no standing still.

  • Grow a Following: In order to be a leader, you have to have a following. You need a formula that you can use to sell people on the vision, the mission, and belief in them every single day.

  • Build Confidence: These techniques will give you a track to run on. What this means for you is you will be able to effectively steer a conversation and the real benefit is confidence in any conversation or interaction with other people.

GUIDE Method™ is a proven way to communicate your message about your product, service or idea.

  • You will learn how to guide people into making the decisions you want them to make - whether it’s buying a product, engaging in your message, or going all-in on your idea.

  • It is a form of leadership and an intentional way to ensure that people hear what you have to say.

  • GUIDE Method™ promotes a culture of positivity, encouragement, and enthusiasm.

We would love to invite you to a GUIDE Culture™ training. This is where you will learn how to drive a positive and encouraging culture as the leader that you are. You will learn our signature GUIDE Method™ to help your confidence soar.

We offer 2 training options: an in-person experience or an online training.

  • IN PERSON EXPERIENCE: The in-person training is a 3-day experience with 6 content-filled sessions. You will learn a skill and then immediately put it to practice in groups. It is followed by a 4-week online session where you will RELEARN the material, participate in additional lab calls, and receive extra coaching and feedback.

  • ONLINE EXPERIENCE: The online only training includes 1 training session and 1 lab call each week for 4 weeks. The online training is done exclusively online through a membership site. Your workbook and materials are mailed to your door before the session (US and Canada shipping included in price) and labs are completed online throughout the 4 weeks.


GUIDE Culture™ is led by father-daughter duo, Loy and Macy. They are passionate about professional sales training and believe that life is a series of sales transactions.

Loy Day is the creator of GUIDE Method™, a sales method that he has long relied on for nearly 30 years in his insurance agency that he built from the ground up. He is a leader of the GUIDE Culture™ lifestyle in his office and at home. Loy is Ziglar certified and has been inspired by the worlds leading sales people. He is passionate about creating an open office culture and teaching effective sales skills to his staff and students of GUIDE Culture™.

As Loy's daughter, Macy McNeely, began her entrepreneur journey as a wellness coach, she learned the method and used it in her business. At that moment, she knew this was a life-changing training. Since then, she has been on a quest to share it with leaders, so they can communicate effectively. Macy has a passion for speaking and has had the opportunity to speak to groups at Kennesaw State, Brenau University, and University of Georgia.

Now that Macy has the skills that are taught in GUIDE Culture™ training, she loves to reflect on her childhood. She realizes that her dad was cultivating a sales culture home that provided a positive, uplifting and challenging environment. Macy loves helping people change their view on the word “sales.” Lots of people, millennials in particular, think of sales as a very negative thing. Many think of salespeople as slimy, untrustworthy, con artists. In GUIDE Culture™, we see sales as the best word ever. It’s an effective way to communicate, to become a trusted counselor and to help solve people’s problems. That is the culture that Macy strives to create on her Instagram, in her speaking events and in her home.

Since August of 2018, GUIDE Culture™, previously Clearly Confident, has changed the lives of hundreds. The two together have led trainings at the Ritz Carlton, trained the Kempinski Clinic, Howard Capital Management sales team, and Forsyth County School staff members.